Solving Business Problems.
Innovative Learning Solutions.
Solving Business Problems. Innovative Learning Solutions.
Making a difference for your learners - AND the bottom line. By fully analyzing the problem and innovating both learning and non-learning solutions, we can drive impactful change.
Resume Business - Contractor Training Program
Challenge: Define, articulate, and teach a highly subjective and ambiguous decision making process to enable better alignment with company writing standards and improve retention.
Audience: New-to-the-organization (not necessarily the field) Resume Writers. A wide range of education, backgrounds, and experience levels.
Strategy: Employed Backward Design to clarify the skills that Writers needed to have to succeed. Determined acceptable evidence (how the skills would be demonstrated). Iterated versions of lessons and evaluations until team outputs matched the desired result and retention improved.
Impact: Writers produced higher quality resumes that aligned with the firm’s standards and stayed with the company 4x than previous contractors.
Bookkeeping Firm - Client & Contractor Onboarding
Challenge: Create scalable, parallel onboarding programs and operational workflows from scratch that enable rapid, independent onboarding while guaranteeing a consistent CX.
Audience: New customers (small business owners) and service providers (independent contractors) possessing diverse professional backgrounds, education levels, and competing priorities, but sharing a common entrepreneurial focus.
Strategy: A Blended Systems & Performance Support approach. Conducted workflow analysis to map the current versus future states. Formal learning was delivered via a centralized learning management system (TalentLMS), while client-specific training and resources were delivered through segmented cloud storage architectures and digital walk-throughs.
Impact: The organization can now rapidly onboard new clients and contractors with minimal manual oversight. The company President reclaimed critical time, successfully shifting his focus to high-value financial analysis and CFO-level advisory insights.
New Hire Orientation - Blending Learning Experience
Challenge: Create an effective training program for highly ambiguous and varied roles within in a high turnover field.
Audience: Community Support Workers (CSWs) and Behavioral Interventionists (BIs) serving a cognitively disabled individual with extensive needs. CSWs typically have not completed any formal education while BIs have graduate degrees and hours of behavioral training. Digital skills ranged from none to intermediate level.
Strategy: Built a comprehensive learning experience comprised of pre-boarding videos, an on-site training program, retention support documents, and ongoing professional development.
Impact: Team members felt more confident and capable in their roles, completed tasks more accurately, and better supported the individual to achieve his goals.
An empathetic design approach that generates more learner interest. Understanding your target audience, their needs, and your objectives is key.
YWCA - Web Based Training (WBT)
Challenge: Build educational job search videos that align with grant-requirements and could help women, with highly varied backgrounds and interests, to secure meaningful employment.
Audience: Women ranging in age, education, race, ethnicity, religion, cultures, and life situations. Some audience members could have been experiencing trauma, homelessness, or mental health challenges.
Strategy: Trauma-informed pedagogy integrated with UDL prioritized safety, predictability, relatability, and flexibility throughout this training program. Lessons were delivered in both English and Spanish via videos (that could be stopped/started as needed and viewed/re-viewed at any time and from any location).
Impact: YWCA Green Bay program participants built modern job search skills that enabled them to secure meaningful employment.
Program for Parents of Developmentally Disabled Children
Challenge: Parents of children with Developmental Disabilities (DD) facing behavioral challenges or navigating crisis management situations often experience overwhelming cognitive load and emotional stress. Traditional training materials are not a good fit for this population. Create an infotainment-style, self-paced course tailored to the unique dynamics of these families.
Audience: DD parents from a variety of backgrounds, education levels, socioeconomic statuses, cultures, and childhood experiences. Often overwhelmed, exhausted, and uninspired to try new approaches. Very limited on time.
Strategy: Implemented Modular Chunking and microlearning in a fun, fast-moving, asynchronous format to avoid cognitive overload and pressure. Leveraged clean, modern, and minimalist visual UX layout ensuring the interface is calming and entertaining without being distracting.
Impact: Delivered research-based, structured, and DD tailored parenting content within an interruption-tolerant framework. Enabled families to digest important concepts, which have been found to reduce stress and avoid parenting insecurity, as they are able and ready.
Complex concepts stick when they are tied to a compelling story. Intentional visual scaffolding and narrative-driven videos prompt learners to pause, connect the dots, and truly master the material.
AI Microlearning Video
Challenge: Rapidly develop an educational video on the topic of “deep work” for use as an example of Synthesia skills.
Audience: Unknown professionals (demo video).
Strategy: Demonstrate as many Synthesia features within this short video as possible. Utilize AI voiceovers, b-roll footage, and pre-built avatars for rapid production.
Impact: Viewers learn the benefit of working in sprints.
Accounting Basics Training Video
Challenge: Design and build a comprehensive training module that bridges the foundational knowledge gap that can exist for many contract bookkeepers without formal accounting education. Ensure all MyPro bookkeepers can deliver standardized, high-quality precision from day one.
Audience: Newly contracted freelance bookkeepers. Typically comfortable with execution but may lack deep understanding of accounting principles and data entry impact.
Strategy: To make dry, abstract compliance concepts engaging and memorable, utilized an immersive storytelling framework integrated with technical scaffolding. Learners follow a small business owner throughout a typical day, exploring her bookkeeping questions in an organic way. Leverage fade-in and fade-out on specific parts of images to indicate the speaking character (a more cost-effective option than using b-roll or AI).
Impact: Successfully established a standardized baseline of foundational knowledge across 100% of the contract bookkeeper pool before any interaction with client files. Reduced attrition and errors. Elevated contractor autonomy, reducing reliance upon company leadership.
Intro Video for a “Dating & Relationships” Module
Challenge: Translate sensitive, highly nuanced behavioral compliance and regulatory guidelines into a compelling, visually clear introductory video that changes institutional mindsets, provides the “why” necessary for adult learners to engage, and proves relevance to their work.
Audience: Health and human services providers who have recently been hired to work in roles ranging from Direct Support Workers to Behavioral Interventionists, Van Drivers, and Job Coaches.
Strategy: An empathetic, narrative-driven b-roll footage video that addresses the “why does this matter to me” question that most adult learners need answered prior to learning. Language is at a 6th to 8th grade reading level so ensure all learners can follow the content. An ELL Guide is provided for the full module for additional language support.
Impact: Proactively reduced boundary confusion, exploitation risks, and compliance issues by helping learners to understand the importance of supporting dating and relationships. Encouraged engagement in the module content by explaining relevance up-front.